241,499,431 heartbeats.
The lives, drives, struggles and dreams of the Pakistani customer, read through the data. Every point of light is 20,000 people.
Map notes
Census 2023 district counts (PBS); the 241,499,431 total covers the four provinces and Islamabad. AJK and Gilgit-Baltistan are lit from 2017 counts, as the 2023 tables do not include them. Jammu and Kashmir shown as on Pakistan's official map: disputed territory, final status to be decided in line with UNSC resolutions.
100 people
Twelve lives. Eight drives.
Each medallion is a portrait drawn from data: its eight petals are the drives, longer where a drive defines that life more than the others.
Spin the year.
Pakistan's money moves with the moon, the harvest and the cricket. Drag the wheel.
Twelve moves worth making.
Bigger means more impact. Further right means harder to do. Tap one.
These moves are written for banks and the people who build financial products. Every one starts from a figure above.
Three things to take away.
Honest numbers argue.
Method
- Twelve lives are overlapping archetypes, each sized by one stated proxy.
- Drive ratings are relative analyst ratings on cited evidence.
- Every figure carries a source and a confidence grade: H, M, L or U.
Main sources
- PBS Census 2023, LFS 2024-25, HIES 2024-25
- World Bank Global Findex 2025
- State Bank of Pakistan
- World Values Survey, Gallup, Ipsos, GSMA
Voices
- Quotes are published words from named outlets, checked against the page.
- Map boundaries: OCHA (CC BY-IGO) and Natural Earth.
© 2026 Ben Yamin. All rights reserved.
Nabz is an independent analysis for information only. It is not financial, investment or legal advice, and it is not affiliated with or endorsed by any bank, government body or the organisations cited. Source data, map boundaries and quoted words remain the property of their owners and are used under their licences or as attributed quotation.